LOVE
LETTER 1
Each LOVE LETTER references a pop culture narrative about love and dating. But they also come with a glitch. A glitch that invites you not to believe everything you see.
When fiction becomes reality: The cliché
The designs of the keychains: Sex and the City
Location: White Coffee during Fashion Week
Exhibition: The Holy-Art’s pop-up gallery
Country / City: France, Paris
LOVE LETTER 1 unfolded as pure illusion fueled by empty clichés as detached from reality as the narrative of SATC.
The art keychains weren't PR for the exhibition of LOVE LETTER 1. The gallery wasn’t a gallery and the coffee shop wasn't French.
White Coffee is just as far from Parisian culture as anything can be. It is instead a direct prolongation of the redundant TikTok coffee shop aesthetic that you find nowadays in any bigger city: minimalistic design, consisting of 80% galvanized steel selling overpriced iced matcha latte.
Holy-Art's pop-up gallery isn’t a real gallery either. Instead, it is a vanity gallery. That is, a gallery without real curators, which makes money from the artists exhibiting and not from selling the artworks.
The glitch which broke the illusion of LOVE LETTER 1 was the keychain showing a picture of Mister Big and Charlotte on the red carpet at a film premiere. Anyone who has watched SATC, will know that that picture is in strict violation of the SATC universe. Yet, all the keychains were taken.
In LOVE LETTER 1, all illusions were joined together in one singular point: the SATC-keychains placed in an Instagrammable coffee shop, available during Fashion Week, acting as PR for an exhibition of a love-letter-artwork launching a new artist in Paris.
Everyone who picked up a keychain or who showed up at the gallery opening granted the empty cliché as well as accepted the fictional narratives as real. Thereby they turned themselves into living examples of how - whether we want to or not - we make the fiction of pop culture our reality.
